SOULVERA

Brand Identity · Website · Communication Strategy

Paula left a corporate HR career to become a yoga teacher, sound healer and meditation guide. She had the conviction. She just needed the brand to match it.

We started with conversations — lots of them. Before any visuals, I needed to understand how she felt about her work and who she wanted to reach. From there, everything else followed naturally.

The result is SOULVERA. A brand built around her — not around what wellness is supposed to look like. Logo, color palette, typography, website and a communication framework that gave Paula the language to show up as herself.

When she saw the logo for the first time, she said it was exactly what she had always envisioned. That's the only brief that matters.

The community in Costa Rica keeps growing. New ideas keep coming. The brand lives because Paula lives it.

SOULVERA Website
SOULVERA Website
A woman practicing yoga outdoors surrounded by greenery, kneeling on a yoga mat in a meditative pose with her hands on the ground. She is wearing a light-colored sports bra and light blue leggings, with a tattoo on her left arm and a necklace. The words 'SOULVERA' and 'MOVIMIENTO COMO LENGUAJE' are displayed in the image.
A woman practicing yoga outdoors in a serene, wooded environment. She is kneeling on a yoga mat with her eyes closed, wearing a light gray sports bra with a logo, and dark gray leggings. The background features lush greenery and trees.
Welcome to Soulvera, a program promoting conscious well-being through sensory and transformative experiences, encouraging reconnection with essence, body, and soul, located in Costa Rica.
A green background with a centered Spanish poem about the body, movement, breath, and spirituality, with a small abstract icon of a person with outstretched arms and a radiant circle at the bottom.
A white tote bag with a sun and leaf pattern, featuring the words 'SOUVERA' and 'OLIVE' printed on it, is placed on a wooden surface with a wooden ladder on the left and a potted olive plant on the right.

Working with Majo on creating the Soulvera identity was a truly beautiful and deeply meaningful process for me. From the very beginning, I felt supported by a sensitive, talented professional who is deeply connected to what she does.

Majo has a very special ability to truly listen to her clients — not just on a technical level, but on an emotional one too. She was able to read and understand feelings, ideas and sensations that I sometimes didn't even know how to put into words, translating all of that into a visual identity completely aligned with my essence.

She was always very in tune with my style, contributing incredibly valuable ideas, guiding me with clarity and making the entire process feel fluid, creative and authentic. Her talent goes beyond design — she has the gift of helping you materialize your ideas and bring them to life in a beautiful and coherent way.

I would without a doubt recommend working with her to anyone who wants to build something with soul, intention and true connection.

— Paula, SOULVERA