LOVE DROPS

Brand Book · E-commerce · Merchandise Design

Love Drops was built around a simple but radical idea — turning acts of love and kindness into a movement. For people, animals and the environment. The brand exists to spread that idea and fund the organizations already doing the work.

The concept needed a visual identity that felt warm, alive and something people would genuinely want to be part of.

I developed the full brand system from the ground up — logo, typography, color palette and a complete brand book. From there it extended into every touchpoint — social media assets, a merchandise line of clothing and tumblers through Shopify, and a mascot named Droppy built to carry the brand's personality into the world.

AI was part of the process — used intentionally to generate imagery, streamline content and move faster without losing quality. Tools in service of the idea, not the other way around.

The brand is live. The infrastructure is built..